About Us
Xingyue Jewelry Co., Ltd. has rapidly grown from a small workshop into a comprehensive jewelry enterprise integrating R&D, production, and sales. As an Alibaba-recommended supplier, we’ve built long-term partnerships with many buyers. From raw materials to gemstone production, jewelry design to manufacturing, we offer full-service solutions. Our products meet RoHS and REACH safety standards, and each piece can be accompanied by certifications like Moissanite GRA, Lab-Grown Diamond GIA/IGI, or Lab-Grown Gemstone GRC/AGL. Since 2015, Xingyue has earned the trust of numerous buyers with exceptional quality and professional service. Our jewelry is popular worldwide. and we aim to provide pieces that suit every budget, style, or occasion—from timeless classics to unique, creative designs.
David Chen's
Dazzling Journey
With XINGYUEGEM！
David Chen founded Guangxi Wuzhou Xingyue Jewelry Co., Ltd. in 2011
Xingyue Jewelry Co., Ltd. has rapidly grown from a small workshop into a comprehensive jewelry enterprise integrating R&D, production, and sales. As an Alibaba-recommended supplier, we’ve built long-term partnerships with many buyers. From raw materials to gemstone production, jewelry design to manufacturing, we offer full-service solutions. Our products meet RoHS and REACH safety standards, and each piece can be accompanied by certifications like Moissanite GRA, Lab-Grown Diamond GIA/IGI, or Lab-Grown Gemstone GRC/AGL. Since 2015, Xingyue has earned the trust of numerous buyers with exceptional quality and professional service. Our jewelry is popular worldwide. and we aim to provide pieces that suit every budget, style, or occasion—from timeless classics to unique, creative designs.
In the course of running the brand, David Chen has always insisted on using high-quality gemstones and precious metals, focusing on the integration of traditional craftsmanship and modern design, and launching a series of jewelry works with strong local cultural characteristics, which have not only won the hearts of local consumers, but also won a number of local design awards, laying a solid foundation for the brand's international development.
With the acceleration of global economic integration, David Chen has a keen insight into the huge potential of the international jewelry market, and resolutely decided to start the brand's international journey. In order to accurately position himself in the international market, David Chen launched a global market research for several years to deeply understand the preferences and needs of consumers in different regions. He found that the European and American markets pay attention to the expression of personality and fashion sense of jewelry, while the emerging markets in Asia have a higher pursuit of quality and cultural connotation. Based on these insights, David Chen made strategic adjustments to the brand, launched product lines with regional characteristics for different markets, and became synonymous with high quality and unique design in the hearts of many international consumers.
In addition to his outstanding achievements in jewelry design and production, David Chen is also actively involved in environmental protection and public welfare and the promotion of the heritage of artificial gemstone craftsmanship and other activities, interpreting the brand's social responsibility and humanistic concern with practical actions. Nowadays, David Chen still carries the love and original heart for jewelry and leads XINGYUEGEM to explore and innovate in the international market. He firmly believes that with the persistent pursuit of quality, profound understanding of culture and unremitting insistence on innovation, XINGYUEGEM will blossom more brilliantly in the global jewelry market.
Core Team Introduction
In the brilliant landscape of China's jewelry manufacturing industry, our company stands out for its exceptional design, skilled craftsmanship, and strict quality control, becoming a trusted partner for many international clients. Our team, composed of passionate and talented professionals, is dedicated to providing wholesale and custom services to global suppliers
Our Team
We are a passionate team of designers, artisans, sourcing specialists, and customer care professionals dedicated to quality, creativity, and attention to detail.
R&D Team
Responsibilities: Focus on developing new materials, processes, and technologies. Improve production methods and product quality to enhance the competitiveness of jewelry and our brand value.
Composition: Materials experts, jewelry craftsmen, etc.
Core Competencies: Deep understanding of jewelry materials, craftsmanship, quality standards, and market trends, enabling us to meet the personalized needs of different markets.
Design Team
Responsibilities: Create jewelry designs that match consumer aesthetics based on market trends and brand positioning. Use software to build 3D models for customized jewelry according to client requirements.
Composition: Jewelry designers, 3D modelers.
Core Competencies: Strong artistic skills and a sharp sense of fashion, turning creative ideas into detailed design drawings.
Production Team
Responsibilities: Transform design drawings into high-quality finished products. Ensure product quality, production efficiency, and on-time delivery of production plans.
Composition: Jewelry artisans, setters, polishers, etc.
Core Competencies: Proficiency in jewelry-making techniques, with excellent manual skills and rich experience.
Quality Control Team
Responsibilities: Strictly inspect raw materials, semi-finished products, and finished goods to meet standards. If quality issues arise, provide feedback and improvement suggestions to the production team.
Composition: Jewelry appraisers, quality inspectors, etc.
Core Competencies: Familiarity with jewelry inspection standards and processes, equipped with professional testing equipment and skills.
Operations Team
Responsibilities: Develop operational plans based on the company’s overall strategy. Analyze industry trends, competition, and user needs to adjust strategies and maintain competitiveness. Build data monitoring systems to identify business challenges and drive decisions.
Composition: Operations managers, specialists, assistants.
Core Competencies: Understanding of industry trends, market changes, and consumer behavior. Ability to create long-term strategies and short-term tactics. Reasonable allocation of resources, balance traffic acquisition, conversion efficiency and profit margin. Quickly identify market anomalies, locate problems and develop solutions.
Sales Team
Responsibilities: Develop customers through online platforms and international exhibitions, maintain re-purchase and upgrade cooperation with old customers; Make FOB/CIF quotation, review contract terms, coordinate production and logistics to ensure order delivery, deal with order changes and after-sales issues. Track order rate, profit rate and other indicators, optimize the negotiation strategy and customer management.
Composition: Sales managers, specialists.
Core Competencies: Knowledge of international trade processes (Incoterms, customs clearance documents and L/C review), able to independently complete quotation, contract formulation and order cycle management; Efficient coordination of supply chain resources (production scheduling, quality inspection standards and logistics timeliness) to solve unexpected problems; Drive sales targets and enhance the brand's international competitiveness through target disassembly and customer insight.
Warehouse Team
Responsibilities: Manage the entire process of inventory: receiving, shipping, transferring, and counting to keep system data consistent with physical goods. Classify high-value items (diamonds, gold), regular jewelry, and raw materials (precious metals, gemstones) in secure vaults or regular storage areas. Assist sales with order sorting and packaging (anti-oxidation and anti-scratch treatments). Handle returns by checking item condition. Inspect for defects (loose stones, scratches) when receiving and before shipping. Monitor storage environment (temperature, humidity, light) to avoid oxidation of precious metals or fading of gemstones.
Composition: Warehouse managers, specialists.
Core Competencies: Expertise in jewelry warehouse operations (inspection, classification, coding, inventory). Knowledge of material care for precious metals and gemstones to ensure inventory accuracy and loss control; With storage location optimization ability, according to product attributes (such as fragile, high value) reasonable planning of storage environment (temperature and humidity/security); Sensitive investigation of security risks (anti-theft/fire/abnormal inventory), quick response to sales demand.
Our company history and facts
Our brand began with a passion for natural crystals and handcrafted jewelry. At the early stage, we were a small design studio focused on exploring the connection between crystals and modern jewelry design.
Design and Development
Each piece of jewelry goes through a detailed and structured design and development process. From initial inspiration to final product, every step is carefully refined.
